← Selected work
01 / MOBILE PRODUCT · PUBLISHED APP

Apex Note

Reframing an existing product from a data-centric experience into a more user-centered one, while building the design system foundation behind it.

Project hero
02 / APEX NOTE

The product I joined

A working product with an experience shaped around the system, not the user. The opportunity was not to add more modules, but to reorganize the product around how people actually work.

The dashboard shows data, but does not help users decide what matters now.
The dashboard shows data, but does not help users decide what matters now.
The product is organized around data types rather than user intent.
The product is organized around data types rather than user intent.
Calendar already connects multiple data types — but is still treated as a viewing module rather than a Time Hub.
Calendar already connects multiple data types — but is still treated as a viewing module rather than a Time Hub.
03 / APEX NOTE

Data-centric → User-centric

The previous experience was largely data-centric. I was responsible for the main UX direction and reframed the experience toward a user-centric model.

DATA-CENTRIC

Previous information structure

USER-CENTRIC

Reframed information structure

Diagram framework only — actual IA nodes and relationships to be added.

04 / APEX NOTE

Key product experience

Selected final screens will be added here to show distinct parts of the product.

Final product · screen 01
Final product · screen 02
Final product · screen 03
Final product · screen 04
05 / PUBLISHED PRODUCT

Shipped product

Apex Note is an officially published mobile app. This is shipped product work, not a conceptual redesign.

View on App Store
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