Apex Note
Reframing an existing product from a data-centric experience into a more user-centered one, while building the design system foundation behind it.

The product I joined
A working product with an experience shaped around the system, not the user. The opportunity was not to add more modules, but to reorganize the product around how people actually work.



Data-centric → User-centric
The previous experience was largely data-centric. I was responsible for the main UX direction and reframed the experience toward a user-centric model.
DATA-CENTRIC

USER-CENTRIC

Diagram framework only — actual IA nodes and relationships to be added.
Key product experience
Selected final screens will be added here to show distinct parts of the product.




Shipped product
Apex Note is an officially published mobile app. This is shipped product work, not a conceptual redesign.